About Rosie

Founded in Tucson, Arizona, in 2017, Sonoran Rosie was born from Rosie's lifelong passion for the Sonoran Desert and its native plants. After discovering a lack of natural desert-inspired aromatherapy, Rosie studied local herbal traditions and began creating herbal skincare, self-care, and haircare using sustainably hand-foraged desert botanicals like creosote to capture the scent and wellness benefits of the desert.

In 2022, Rosie expanded this mission by opening Arizona Poppy, a vibrant downtown Tucson shop featuring the work of more than 75 local artisans & over 150 small businesses; celebrating the creativity, beauty, and community of the Southwest.

In 2025, Rosie published Seasons of the Desert, a guide that teaches readers how to identify, sustainably forage, and build a deeper connection with the Sonoran Desert through herbal remedies, recipes, and the wisdom of its native plants.

Now, Rosie is on to a new adventure through land stewardship. She is purchasing 4 acres of untouched Sonoran Desert in Three Points, AZ with fellow herbalist Wren, founder of The Nohm Collective. Together they will conserve the natural ecosystem & native plants already on the land while growing even more medicinal and edible desert plants. Their aim is to create a community desert garden where we can all go to learn and teach about the wonders of the Sonoran Desert & its unique plant life. 

Thank you for your support on Rosie’s mission to help bring people closer to the Sonoran Desert while protecting & fighting for wild spaces.